90% of SEO specialists will tell you to include your significant business keyword(s) in your domain name… they are right. However, if you want do become a global scale business developer they could be wrong.
Keyword(s) is the main element of search engine ranking. If you want to sell cars and your web domain contain “car, sales” keywords inside it, your SEO job is 50% done and you will have an increased advantage over the “non-keyword” web domains.
Have you seen a website called something like “www.topfastcarsfromchicago.something” becoming a widely popular brand? The answer is obviously “no”.
When you choose a web domain for you or your business, two things have to come in your plan:
- Do I have to quickly outrank my competitors in Google searches competition?
- Do I have to make a brand out of my business that is easy to pronounce, understand and remember?
It is extremely hard to achieve simultaneously both goals today because “good” web domains are already claimed.
If you do not know the web domain market well, we are willing to provide a brief statistic about it: the most valuable web domain names have 4 to 10 characters (exclusive hyphen or numbers) with at least one keyword inside them (preferably starting with it) or extremely brandable 4 to 6 characters web domain names.
I purposely excluded 1 to 3 character domain names because these “guys” are rare diamonds and, unless you are some kind of prosperous business guru, you can erase them from your mind.
Anyway, since panda, penguin, hummingbird indexing/positioning Google algorithms, the importance of keyword web domains has decreased dramatically, therefore go for something catchy like “yahoo” or “google”.